Terms of Participation and Redemption for the FloraPrima Loyalty Program

1. Operator

The loyalty program is operated by FloraPrima GmbH, hereinafter referred to as "FloraPrima".

2. Eligibility

Eligible to participate are customers of legal age who hold a customer account with FloraPrima. The loyalty program is aimed exclusively at consumers within the meaning of Section 13 of the German Civil Code (BGB) who place orders for private purposes. Orders placed for commercial or self-employed professional purposes, as well as business customers, are excluded from participation. Participation in the loyalty program requires an active FloraPrima customer account.

The loyalty program is linked to the email address stored in the customer account. Points are credited exclusively to the respective customer account or its associated email address. Points cannot be transferred to other customer accounts or to other persons.

FloraPrima reserves the right to exclude individual customers from the loyalty program in cases of improper use, manipulation, multiple registrations, or other breaches of these terms of participation.

3. Earning Points

Participating customers receive points for orders placed with FloraPrima.

For every euro actually spent, 5 points are credited. The decisive figure is the amount payable after deduction of any vouchers, discounts, point redemptions, or other price reductions. Shipping costs are not taken into account when calculating points.

Example: For a goods value of €50.00 with a redemption of 1,000 points (= €10.00 discount), points are credited on the basis of €40.00 and amount to 200 points.

Points are credited to the customer account used for the order. This is subject to the order having been successfully completed and not cancelled or fully refunded.

If an order is cancelled, withdrawn, returned, or refunded in whole or in part, FloraPrima may withdraw the points credited for it, in whole or in part. If points were redeemed for the affected order, they will be re-credited in the corresponding amount; the original validity of these points remains unaffected.

4. Redeeming Points

Collected points can be redeemed on a new order in the FloraPrima online shop.

500 points correspond to a discount of €5.00. The value is therefore €1.00 per 100 points.

Redemption is only possible if sufficient points are available in the customer account. Cash payout of the points or payout of their value is excluded.

There is no minimum amount for redeeming points. Points are applied to the goods value before shipping costs; they cannot be applied to shipping costs.

Points can only be redeemed within an order. Subsequent offsetting against orders already completed is not possible. After redemption, the order value must be at least €0.01.

5. Combination with Vouchers and Discounts

Point redemption may be combined with vouchers, promotional codes, or other discounts, provided that no differing conditions apply to the respective voucher, promotional code, or discount in the individual case.

Certain vouchers and promotional codes may be excluded from combination with point redemption. This applies in particular to voucher codes from affiliate, cooperation, and influencer programs. Whether a code can be combined with point redemption is set out in the respective voucher conditions.

Points are credited for an order on the basis of the amount actually paid, after deduction of all redeemed vouchers, discounts, and point redemptions.

6. Bonus Points for Newsletter Sign-Up

Customers can receive a one-time credit of 250 points for signing up for the FloraPrima newsletter.

The points are credited to the email address used for the newsletter sign-up and associated with the customer account. This is subject to the newsletter sign-up having been successfully completed via the double opt-in procedure. The bonus points are only credited after confirmation of the sign-up.

Bonus points for newsletter sign-up are granted only once per person or email address.

If the newsletter consent is withdrawn within 30 days of confirmation, FloraPrima reserves the right to withdraw the credited bonus points. A later withdrawal of the newsletter consent does not affect points already credited.

Consent to receive the newsletter is voluntary and can be withdrawn at any time with effect for the future, for example via the unsubscribe link in the newsletter. Withdrawal of newsletter consent does not otherwise affect participation in the loyalty program.

7. Birthdays and Occasion Reminders

Customers may voluntarily store birthdays or special occasions in their customer account.

This information may be used to send reminders of birthdays or special occasions and to provide suitable offers, benefits, or promotions. Providing this information is voluntary and can be changed or deleted in the customer account at any time.

8. Communication Regarding the Loyalty Program

By participating in the loyalty program, the customer agrees to receive information about the loyalty program. This may include, in particular, information on the points balance, point redemption, point expiry, bonus promotions, as well as occasion or birthday reminders.

This information may be sent by email and, where activated, by push notification.

Insofar as separate marketing consent is required, such promotional content is only sent on the basis of that consent or another statutory permission. Any consent given can be withdrawn at any time with effect for the future.

9. Validity and Expiry of Points

Collected points are valid for 18 months from the date of the respective credit.

If the customer places a further order via the customer account linked to the loyalty program before the validity expires, the validity of all points not yet expired at that time is extended by a further 18 months. The decisive point in time is the date of the new order.

Example: Points from an order dated 15 March 2026 are generally valid until 15 September 2027. If a further order is placed on 1 October 2026, the validity of all points active at that time — including the newly credited ones — is extended until 1 April 2028.

FloraPrima may inform customers by email or push notification of an upcoming point expiry.

Once the validity period has ended, unredeemed points expire automatically. Payout or subsequent reactivation of expired points is excluded, unless FloraPrima decides otherwise on a goodwill basis in an individual case.

10. Termination of Participation and Deletion of the Customer Account

Customers can end their participation in the loyalty program at any time without notice, for example via the customer account or by notifying FloraPrima customer service.

Upon termination of participation or deletion of the customer account, all points not yet redeemed up to that point expire without replacement. There is no claim to payout, transfer, or other use.

11. Misuse and Manipulation

Improper use of the loyalty program is prohibited. This includes, in particular, manipulation, automated or fabricated reviews, multiple registrations to obtain bonus points, false information, or other acts that contradict the purpose of the loyalty program.

In the event of suspected misuse, FloraPrima may provisionally block or cancel points, or exclude the customer account from further participation in the loyalty program.

12. Complaints and Objections

Customers may raise objections regarding point credits, point deductions, or redemptions with FloraPrima customer service within 8 weeks of the respective transaction. After this period, the respective transactions are deemed accepted, unless FloraPrima decides otherwise on a goodwill basis in an individual case.

The current points balance and all point movements can be viewed at any time in the customer account.

13. Amendment or Termination of the Loyalty Program

FloraPrima reserves the right to amend, pause, or terminate the loyalty program at any time with effect for the future, provided there is a valid reason for doing so.

Participating customers will be informed in an appropriate manner of material changes, in particular changes to the earning, redemption, or expiry of points.

In the event of a change, points already collected generally remain usable in accordance with the previous conditions, unless compelling reasons prevent this. In the event of termination of the loyalty program, FloraPrima will grant a reasonable period for redeeming existing points.

14. Data Protection

For participation in the loyalty program, FloraPrima processes personal data, in particular the master data of the customer account, email address, order information, points balance, point movements, as well as voluntarily provided birthdays or occasions.

The processing is carried out to operate the loyalty program, to credit points, to redeem points, to manage the customer account, and for communication in connection with the loyalty program.

Further information on the processing of personal data, on the legal bases, storage period, and data subject rights can be found in FloraPrima's privacy policy.

15. Final Provisions

The law of the Federal Republic of Germany applies.

Should individual provisions of these terms of participation and redemption be or become invalid, the validity of the remaining provisions remains unaffected.